video

Content Marketing

What you'll learn

To establish a strong online presence, the creation of search engine optimised content is crucial. In this video, you will learn best practice techniques for writing online content and producing videos, to help your business come up faster in searches.

• Understanding the nature of online content 
• Using a keyword tool to analyse online search behaviour
• Writing keyword optimised content
• Understanding Google’s content algorithms
• Planning and shooting video content 
• Software recommendations for video recording and editing
• Essential equipment for video production
• Tracking your search ranking performance