Home · Courses · Overview
Watch video

This video is free to watch for registered businesses. Find out more

video

GEO (Generative Engine Optimisation)

What you'll learn

In this video you will learn:

  • What is GEO and why it matters
  • SEO vs GEO
  • GEO core principles
  • GEO: Makes your content visible, structures and trustworthy for AI powered answers
  • GEO can get you quoted by Google or Chat GPT or Gemini or Perplexity
  • E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness remain the foundation. AI won't cite you if it doesn't trust you.