Matilde Mozzanega Jewellery
LONDON E-Business Support Programme
Case Study: Matilde Mozzanega Jewellery, Matilde Mozzanega
Founded in 2019, Matilde Mozzanega is an independent jewellery brand based in north London. Founder, Milanese designer, Matilde is a classically trained jeweller who honed her skills with a BA in Jewellery Design at Central Saint Martin’s in London. Specialising in crafting wellness jewellery, with an intuitive approach towards chromo-therapy and crystal-therapy, she says, “Our jewellery is meticulously handcrafted to blend beauty with wellness. Each piece features high-quality materials and healing gemstones, selected for their positive energy and therapeutic properties - a modern take on the ancient tradition of jewellery worn as healing talismans.“ Matilde works with a network of freelance tradespeople across the UK and Italy to create her jewellery pieces.
Respecting the environment is at the core of Matilde’s values - with a key focus on sourcing ethically produced materials which meet rigorous standards for aesthetics and wellness. Both Matilde Mozzanega jewellery and packaging are handcrafted using recycled materials.
Business Support
When Matilde first enrolled on the LONDON E-Business Support Programme with CENTA, her Adviser, Sally Leonard, reviewed her digital activity and identified a need for improvements to be made to both the website and social media. There was also a need for the business to create more commercial products and adopt better processes for a more consistent pricing strategy.
Sally worked closely with Matilde to help the brand identify its core values and translate these into a higher-value, commercially viable products. Together, they developed a detailed pricing template, ensuring consistent and accurate pricing across all products and ranges. This tool has proven invaluable in enabling the business to expand its product offerings whilst maintaining a strategic approach to pricing. In addition to pricing, they collaborated on improving production processes and creating digital planning tools to ensure the right product ratios are developed at key price points, maximising sales opportunities and encouraging customer engagement.
Following the support received on the LONDON E-Business Support Programme, the brand has successfully launched new products and organised pop-up shops and other selling events. These initiatives have allowed Matilde to connect with new buyers, both wholesale and direct retail, significantly broadening the brand’s reach and customer base.
“My mentoring journey with Sally Leonard has been nothing short of transformative – profoundly enriching and invaluable in ways that words can scarcely capture. Her holistic support, unparalleled flexibility and vast knowledge have been instrumental in helping me structure my business exactly as I’ve always envisioned.”
Future Plans
The Matilde Mozzanega brand is moving from strength to strength with the expansion of a fine range which is attracting a higher-value client market. More events, jewellery workshops, collaborations with other artists and pop-ups are planned for 2025.
More about Matilde Mozzanega Jewellery:
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