The Blue House Framer Ltd
LONDON E-Business Support Programme
Case Study: The Blue House Framer
Business Overview
Antonis Christodoulides established his Wood Green based business in 2019, initially offering picture framing services to local artists and residents. The business was formally incorporated in 2023 as The Blue House Framer Ltd and has since diversified to include framing services for a wide range of artworks, from paintings to tapestries and sports memorabilia. Antonis says, “we had one goal in mind- ensuring a permanent variety of fantastic items along with unique limited edition and seasonal merchandise to fit any budget.”
Digital Support
Antonis joined the LONDON E-Business Support Programme with Enterprise Enfield in May 2024 - keen to gain advice on improving his digital knowledge and skills to enhance his website, improve his blog and social media content and engagement. He was also eager to explore digital marketing opportunities and other ideas for growth and development - including hosting and promoting exhibitions.
Antonis was introduced to E-Business Adviser, Boomy Tokan, who supported and advised him in a number of areas to maximise his online impact, including how to:
- improve the website content and structure to convert visitors into customers
- use social media to showcase work and attract local art/photography clients
- improve Google My Business listing for local SEO visibility
- make better use of email marketing
- map out a plan for seasonal promotions and community engagement- such as exhibitions or workshops
- add more customer reviews and testimonials online
Impact on Business:
Following support received over the course of 10 months on the programme, The Blue House Framer has seen a marked increase in sales, local enquiries and footfall and is in the process of recruiting an additional part time member of staff. The business has developed a stronger online reputation, assisted by new positive online reviews, and Antonis has gained a good understanding of how to grow his business steadily and attract more customers. He says:
“I was really impressed with Boomy and the programme, I was quite sceptical at first because I didn’t fully understand how these things could impact my business, it turns out they’ve really helped me shape the direction of my digital footprint and made me much more proactive in engaging with it. I have Boomy to thank for that.”
More details about The Blue House Framer:
The shop is open Weds - Sun, 10am - 5pm at 5 River Park Road, Wood Green, N22 7TB.
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